TOSSBANK x HanaCard "Day" Launch Campaign
2025
To celebrate the launch of Toss Bank’s new “DAY” Credit Card, we produced a series of brand films built around the message:
"Instead of carrying multiple cards, one is enough"
The visuals highlight the simplicity and freedom of having one card that integrates eight everyday benefits
A minimal yet complete experience that reflects Toss Bank brand identity.
A hero film that captures the idea of replacing the many cards in your wallet with one refined card.
Calm motion and soft reflections emphasize the DAY Card’s simplicity and premium texture.
App Intro — An in-app motion piece designed to introduce the DAY Card naturally within
the Toss Bank app, extending the br and’s clean and intuitive experience from digital to physical.
Teaser — Light grazes across the leather surface, revealing only the outline of a card — enough to make you wonder.
Card Plate ㅡ Card visuals featuring both single and grouped layouts, highlighting the DAY card’s leather texture and refined details.
