top of page

Discord needed animation work that reflected their positioning as a community-first platform. We created a series of looping 3D pieces built around their brand essence: a digital space where collaboration and creativity happen naturally.

Discord's UI Brand
2025

The brief asked us to portray Discord as "The most engaging online communication space" That's a broad goal, so we narrowed our focus by identifying what actually makes Discord distinct: the dark UI that users prefer, the intuitive flow that makes navigation feel natural, and the immediacy of real-time chat and collaboration.

From these observations, we developed our creative direction around three words: fun, collaboration, creativity. The animations incorporate elements users would recognize—Discord's interface design, emoji reactions, mouse cursors navigating channels. But we treated these as raw materials rather than endpoints. The goal wasn't reproducing the Discord interface; it was capturing the feeling of using it.

Mobile UI

1 (1).jpg
1 (2).jpg
1 (3).jpg

From these observations, we developed our creative direction around three words: fun, collaboration, creativity. The animations incorporate elements users would recognize—Discord's interface design, emoji reactions, mouse cursors navigating channels. But we treated these as raw materials rather than endpoints. The goal wasn't reproducing the Discord interface; it was capturing the feeling of using it.

Destop UI

2 (1).jpg
2 (3).jpg
2 (2).jpg

We kept the dark theme consistent throughout, using it as a foundation that lets brighter elements stand out. UI components, emojis, and interactive elements move through the space with deliberate choreography, creating rhythm without chaos. The series works for social media, presentations, or anywhere Discord needs to communicate their brand energy in motion rather than static images.

UI Interaction

3 (1).jpg
3 (2).jpg
3 (3).jpg

Digital living room

4 (2).jpg
4 (3).jpg
4 (1).jpg
bottom of page