The Marshmallow KW100 keyboard represents ASUS's move into lifestyle-focused tech accessories. We created a visual package that emphasizes what makes it distinct: soft color palettes, minimalist form, and quiet functionality designed for modern work environments.
ASUS Marshmallow Keyboard KW100
2024
Storyboard
Green Tea Latte introduces character with its soft green hue, nodding to retro office equipment while feeling thoroughly contemporary. We developed lighting and background treatments specific to each variant, ensuring they each look their best while maintaining overall campaign cohesion.
We started by understanding who this keyboard serves. It's not for hardcore gamers or coding marathons. It's for people who work across multiple devices, value quiet operation, and consider their workspace an extension of personal style. That audience informed our visual approach—compositions that feel curated but not precious, colors that feel intentional but not trendy, contexts that suggest real use rather than styled fantasy.
The color options required nuanced presentation. Two distinct colorways mean two different emotional tones. Oat Milk works as the versatile neutral—clean, adaptable, fitting seamlessly into various workspace aesthetics.
Quiet operation translates to gentle, deliberate typing motions. Cross-platform compatibility appears through system icons and interface elements that change seamlessly. The goal was communicating features through visual demonstration rather than text overlays or voiceover explanation.
Animation sequences focused on demonstrating capability without technical jargon. Multi-device connectivity shows through smooth transitions between laptop, tablet, and desktop contexts.
Behind the scence
