Amazon partnered with us to develop a visual package for their retail platform marketing. The goal was creating product-focused content that emphasizes value and quality across both digital and print campaigns.
Amazon Box's Campaign
2024
The brief centered on value—showing Amazon's product range as both accessible and desirable. We needed to create materials that worked across multiple formats: digital advertising, print campaigns, and motion content. The challenge was developing a visual language that felt elevated without losing the approachable quality that defines Amazon's brand.
The Amazon Box redesign became a key element. It's one of the brand's most recognizable assets, so any changes needed to feel like evolution rather than reinvention. We refined proportions, updated materials and finishes, and ensured it could work seamlessly in both 3D animation and static product shots.
The Iconic Amazon Box
We took on the exciting task of reimagining Amazon's most famous and valuable brand asset: the Amazon Box. From its appearance to its behavior, we meticulously crafted every detail, delivering a full CG package that meets the premium standards expected by a global brand like Amazon.
For the motion work, we had tight constraints: 6 and 10 seconds to showcase the products plus the Box. That limitation forced clarity in execution. Each product needed to read immediately while transitions kept the pace moving.
We developed morphing animations that connect products through playful transformations—one item flows into the next, creating visual continuity while maintaining individual product identity.
Amazon’s marketing demands are vast and varied. To meet these needs, we created an ever-growing gallery of product visuals, spanning every category in their store. Whether it's furniture or appliances, each product was designed to feel distinctly Amazon—part of a cohesive visual family.
Expansive Product Gallery
6 seconds version
10 seconds version