In their 2025 second collection launch, Cardial come back to us with different idea in mind. Again, we partnered with them to reimagine their newest collection through cutting-edge CGI, creating a campaign that honors their heritage while embracing a bold, modern vision of sophistication.
"Royal Secret"
"Imperial Whisper"
"Velvet Duchess"
A closer look at Cardial's newest collection
"Royal Secret"
Cardial – The Essence of Luxury
2025
The opening sequence presented an interesting design challenge: how do you make a simple unboxing moment feel monumental? We began by exploring what luxury restraint looks like. The outer packaging needed to communicate elegance through simplicity—clean white surfaces with delicate line illustrations that referenced Cardial's archival designs from the 1980s.
The lighting creates a sense of discovery, as if you're witnessing something rare being unveiled for the first time. This piece serves as the campaign's entry point, establishing the visual language of understated luxury that carries through all three films.
"Imperial Whisper"
The second film focuses entirely on atmosphere and sensation. Cardial's perfume features prominent peach notes, so the fruit became our primary visual storyteller.
We obsessed over getting the peaches just right. Each one needed to look sun-warmed and perfect, with that velvety texture and natural color variation from golden yellow to soft blush.
The key was making them feel real while existing in this dreamlike suspended state. The composition went through many rounds of refinement. Finally, this piece became the heart of the campaign's social presence, created an immediate emotional connection for the audience.
"Velvet Duchess"
Closing out the trilogy, we wanted something that felt less like advertising and more like art—a visual meditation on luxury and essence. We wanted to explore transformation and luxury through liquid gold—a visual metaphor that's been used countless times but rarely executed with genuine innovation.
The drama comes from contrast. Dark background against glowing gold. Sharp bottle edges against fluid organic movement. Static elegance beside flowing energy. The gold becomes its own light source, casting warm illumination that reveals the bottle's form while keeping much of the scene mysteriously shadowed.
This piece became the campaign's atmospheric conclusion, a visual statement about luxury, craft, and the beauty of transformation.