For their 2025 collection launch, Cardial needed more than traditional product photography. We developed a complete CGI campaign from ideation through final delivery, translating the sensory experience of fine perfumery into photorealistic motion design.
"Elite Touch"
"Majestic presence"
"Lavish Allure"
A closer look at Cardial's new collection
"Elite Touch"
Cardial – The Essence of Luxury
2025
The first film explores aromatic woods—a key ingredient in Cardial's collection. We approached it like a moving sculpture, with each scene building on ideas of balance, tension, and natural elegance.
The lighting creates a sense of discovery, as if audience witnessing something rare being unveiled for the first time. This piece serves as the campaign's entry point, establishing the visual language of understated luxury that carries through all three films.
"Majestic Presence"
"Majestic Presence" called for something unabashedly grand. We approached it as if designing an exhibition—thinking about how museums and galleries create anticipation through staging and sequence.
The color palette stays committed to red and gold throughout, leaning into the regal associations without apology. It's unabashedly luxurious, treating the perfume like fine art being carefully positioned in its gallery.
"Lavish Allure"
The final film moves into conceptual territory. We wanted to close the campaign with more visual poetry, using classical architecture as our language.
Greek architecture immediately communicate timelessness and prestige. Jade as material choice came from wanting something precious but cooler in tone than the gold dominating in earlier films.
Embedding the bottle within the pillar, rather than just placing it nearby, was about integration—suggesting the product belongs within this architectural legacy rather than being displayed alongside it.